Biography

Dr Mike Rayner is an Associate Professor and Head of the School of Psychology, Sport, and Health Sciences. 

Dr Mike Rayner is a Principal Fellow of the Higher Education Academy (PFHEA), a National Teaching Fellow of the Higher Education Academy (NTF), Fellow of The Institute of Leadership and Management (ILM), Fellow of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and a registered practitioner with the Chartered Management Institute (CIM) and the Chartered Institute of Marketing (CIM).

Mike is currently the section-editor for the Sport Section of the Cogent Social Sciences Journal and sits on the editorial boards of Managing Sport and Leisure, Business and Management and The International Journal for Business and Social Science Journals. He is a reviewer for the Newton Fund, Sports Management Review, Managing Sport and Leisure and The International Journal for Sport and Society.  

As a Sports Management practitioner, Mike’s consultancy work spans a diverse range of clients including elite athletes, coaches and support staff, business executives, National Governing Bodies, Professional Sports Clubs and Government Agencies.

Research interests

Mike has published widely in the area of Sport Management, with projects relating to four complimentary areas: employee performance and well-being, organisational behaviour, human resource development and employment relationships within professional sport environments. His book publication – Rugby Union and Professionalisation: Elite Player Perspectives (2017) - presents a first collection of research in this area. Further book publications including Referees, Match Officials and Abuse and Sport Management Education: Global Perspectives and Implications for Practice illustrate the global reach of Mike's research and its impact upon teaching and learning as well as evolving pedagogy within the Sport Management subject area. 

 To apply for doctoral or supervised experience study with Dr Rayner please visit the relevant course pages or contact him directly.

Teaching responsibilities

Mike was the founder of the MSc Sport Management programme at the University of Portsmouth in 2011 and contributes to both the undergraduate and postgraduate curricula across this subject area. Mike's book, Sport Management Education: Global Perspectives and Implications for Practice, provides an insight into the complexities of Sport Management Education and presents a combination of his research and experience in this evolving subject area. 

Mike is also responsible for devising and managing short and year-long mobilities as part of the school's global engagement strategy. His passion for inclusive learning and teaching and facilitating social mobility derives from the same overarching goal: to ensure that all students, regardless of gender, ability, ethnicity, socio-economic background or religious beliefs, are enabled to fulfil their potential. 

Mike has supervised a diverse range of undergraduate, postgraduate, MRes and MBA dissertations and PhD research projects in a number of diverse research areas including:

  • Psychological Contracts of Employment
  • Transitions to University
  • Gender diversity in Leadership roles in the Public and Private sectors
  • Sport Education Provision in National Governing Bodies of Sport
  • Sport Management Education
  • Innovation and Enterprise in Sport 

Research outputs

2025

Exploring the business case for prioritising athlete safety in community sport: a Delphi study

Yorke, C., O'Shea, M., Roman, D., Rayner, M.

23 May 2025, In: Managing Sport and Leisure

Research output: Article

2024

Opportunities and challenges of leveraging Artificial Intelligence (AI) in sport marketing

Mohammadi, S., Pashaie, S., Ghaffarisadr, S. I., Rayner, M.

10 Dec 2024,

Research output: Chapter (peer-reviewed)

Applying the strategic model of customer experience in the field of sports: customer experience model in sports and recreation complexes

Mohammadi, S., Mahmoudian, A., Rayner, M.

30 Sep 2024,

Research output: Chapter (peer-reviewed)

2023

Sponsorship strategies and branding in esports

Mohammadi, S., Rayner, M., Ghaffarisadr, S. I., Abdolmaleki, H.

22 Dec 2023,

Research output: Chapter (peer-reviewed)

Tokyo Games and omni-channel marketing

Mohammadi, S., Ghaffarisadr, S. I., Rayner, M.

10 Nov 2023,

Research output: Chapter (peer-reviewed)

Global Sport Management Education: Policy, Curriculum and Implementation

Rayner, M., Webb, T., Sibson, R., Tingle, J.

11 Sep 2023,

Research output: Book

Internationalising curriculum – policy and implementation

Rayner, M., Webb, T., Sibson, R., Tingle, J.

11 Sep 2023,

Research output: Chapter (peer-reviewed)

BSc (Hons) Global Sport Management – A case study of a Dual Award degree

Rayner, M., Webb, T., Sibson, R., Tingle, J.

11 Sep 2023,

Research output: Chapter (peer-reviewed)

Teaching, assessment, learning and student support for an inclusive sport management curriculum

Rayner, M., Webb, T., Sibson, R., Tingle, J.

11 Sep 2023,

Research output: Chapter (peer-reviewed)

How to get started with co-creation in sport management

Rayner, M., Webb, T., Sibson, R., Tingle, J.

11 Sep 2023,

Research output: Chapter (peer-reviewed)

View all my research outputs