Professor Joe Cox
Biography
I am Professor of Fintech and Digital Economy and Associate Head (Research and Innovation) in the School of Accounting, Economics and Finance. I was awarded a PhD in 2012 following the submission of my thesis entitled ‘Studies in licit and illicit markets for digital entertainment goods’. I have held a number of research leadership roles, including a fully-funded term as Canada Research Chair in Canada. I have also generated more than £1.5 million in external funding and led on significant projects supported by the EPSRC, AHRC and Innovate:UK.
Research interests
My research focus is the digital economy and how it affected key behaviours, decisions and interactions in a variety of economic contexts. I undertake applied empirical analysis incorporating elements of microeconomics, applied econometrics, industrial organisaton and behavioural and experimental economics. I have particular interest and specialisation in the areas of crowdfunding, crowdsourcing and the creative and cultural sectors, including the video gaming, music and movie industries. My work has been published in a number of world-leading journals, including the Journal of Corporate Finace; European Journal of Operational Research; Journal of Economic Behavior and Organization; and The Journal of Cultural Economics. My work has also recieved coverage in major media outlets such as BBC Radio 4; The Wall Street Journal; and The Guardian newspaper.
Research outputs
2025
Acting on good intentions? A quasi-longitudinal study of moral obligation and trust in prosocial lending
Shneor, R., Baah-Peprah, P., Cox, J., Nguyen, T.
7 Jun 2025, In: Journal of Business Ethics
Research output: Article
‘Inclusivity’ in welfare-oriented microfinance: lessons from Kudumbashree in Kerala, India
Asok, A. R., Cox, J.
20 Apr 2025, In: Journal of Alternative Finance
Research output: Article
Exploring the impact of client heterogeneity on microcredit outcomes of a qard hasan programme in Pakistan
Da Silva Afonso, J., Cox, J., Thorpe, A., Khan, A. A.
1 Apr 2025, In: Journal of Alternative Finance
Research output: Article
2024
Psychological reactance to anti-piracy messages explained by gender and attitudes
Whitman, K., Murad, Z., Cox, J.
24 Jan 2024, In: Journal of Business Ethics, 15p.
Research output: Article
2023
Don't look back? Backward compatibility in the video gaming industry
Cox, J., Crosby, P., McKenzie, J.
1 Sep 2023, In: Strategy Science. 8, 3, p. 387-404
Research output: Article
2022
For love or money? The effect of deadline proximity on completion contributions in online crowdfunding
Cox, J., Tosatto, J., Nguyen, T.
10 May 2022, In: International Journal of Entrepreneurial Behavior & Research. 28, 4, p. 1026-1049, 24p.
Research output: Article
With a little help from my friends: the role of online creator-fan communication channels in the success of creative crowdfunding campaigns
Tosatto, J., Cox, J., Nguyen, T.
1 Feb 2022, In: Computers in Human Behavior. 127, 11p., 107005
Research output: Article
2021
A comparative analysis of consumption: evidence from a cultural goods market
Kaimann, D., Cox, J.
1 Dec 2021, In: Sustainability (Switzerland). 13, 23, 21p., 13275
Research output: Article
2020
Calculating the relative importance of condition attributes based on the characteristics of decision rules and attribute reducts: application to crowdfunding
Chakhar, S., Ishizaka, A., Thorpe, A., Cox, J., Nguyen, T., Meech, L.
16 Oct 2020, In: European Journal of Operational Research. 286, 2, p. 689-712, 24p.
Research output: Article
“I will survive”: online streaming and the chart survival of music tracks
Kaimann, D., Tanneberg, I., Cox, J.
24 Aug 2020, In: Managerial and Decision Economics, 18p.
Research output: Article